• General

    How to Convert Online Education Leads

    If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing: measuring your online lead generation initiatives in real-time. However, has your school prepared itself for the next step? Using SEO and PPC campaigns, among other tools and tactics, your school will likely start to see an increase in traffic and leads. Before this happens, you have to move from an organization that receives inquiries by phone to one that can process leads from the Web. Schools that improve their online presence often make the mistake of skipping this step, and, unprepared to deal with a flood of new inquiries, they…